Danish Supermarket
PACKAGING DESIGN. In order to arouse curiosity with the customers, create atmosphere, dynamism and closeness, we made a functional and innovative redesign for the packaging of Dansk Supermarked’s line of kitchen utensils, Køkkenchef.
In connection with the design, everyday life has been considered – the handwritten text tells the story of home, shopping list and life unfolding in the atmospheric kitchen.
With the flexible design, the torch has been passed on to the shop decorators. Now, they have a rich opportunity to create a different and eye-catching setting with the new design and style of the Køkkenchef line.
