Client
Photographer Ida Schmidt
Project
Logo and identity for a photographer from Århus, Denmark
Description
Most often, it is the candid portrait or the fantastic story that captures the attention of the photographer, Ida Schmidt.
The new identity needed to reflect the personality, special class and international standards that Ida Schmidt works with in her projects.
Primarily, the idea of the design was to focus on Ida’s values, intensity and powerful craft. Thus, the logo became a combination of organic typography and a distinct quotation box, underlining Ida’s personal touch in the pictures.
To support the logo, a graphic feature signalling history, drive and change was created. It is used throughout the rest of the identity program.
