Client
i.say · Clothing Brand
Project
Naming and branding a new clothes concept under Lindon
Description
NAME. A name can say it all. The creation of a new name always begins with an analysis. A name needs to be precise and significant. A name needs to convey a good and expressive story.
Anétmai developed the name: i.say.
i.say is a new fashion-conscious brand of clothing with a big personality. The i.say girl knows what she wants and is conscious of her own personal style and individuality. She is a modern girl who is not afraid to express both her masculine and feminine sides – the name i.say symbolises strength, willpower, awareness and personality. The i.say girl dares to stand out from the crowd. She stands by who she is, her style and her appearance. Anétmai is delighted to be able to follow the fantastic start and continued roaring success of the i.say brand.
