Client
Heroines of Tomorrow
Project
Pin-up calendar for the benefit of self-employed people
Description
SATIRICAL DESIGN. “Heroines of tomorrow” contacted Anétmai because they wanted a satirical and self-ironical calendar in connection with the settlement for the special fund for pregnant women and self-employed women.
The idea for the calendar began with a funny remark in the network, Morgendagens heltinder (Heroines of tomorrow) and was a direct result of self-employed women being cut from the settlement between the government and the special fund for pregnant women.
Together with the photographer Ida Schmidt and Morgendagens heltinder, Anétmai developed a calendar that spiced up the serious issue with equal measures satire, self-irony and gorgeous women. Further information can be found under “Press Room”.
