Client
Danish Agricultural Consultancy
Project
Recruitment and education
Credit
Photographer / <a href="http://www.nickybonne.com">Nicky Bonne</a>
Description
Anétmai has been behind two successful recruitment campaigns. Task: Change the traditional view of the agricultural degree.
[A sense of freedom] Focus on the essential and challenging things about farming. Arouse curiosity. In stead of focusing on the traditional idea of a farmer, we created a room for the clear line that gives the sense of freedom that a farmer experiences. The new image paid off. – Curiosity was aroused, also at political level.
[Free choice] Contact with public schools.
Contrasts needed to be in focus; moo and baah ring tones for cell phones, and models with real stories. This also paid off – curiosity was aroused – also with the press.
